Email Designs

Ensuring all email designs adhere to Kurt Geiger London, Shoeaholics brand guidelines and are consistent with all other Shoeaholics digital content, reflecting the tone of voice carried over from the website and social media creative. Liaising with appropriate teams to determine promotional content. A part of my role was ensuring that all designs showed eye-catching content, creating email layouts that lead to higher levels of engagement and increased click-through rates, as well as sales growth where possible. Assisting the Email Manager with weekly email campaign reporting, comparing against targets and benchmarks and working with the wider team to optimise results.

These examples show emails throughout:

Sale emails - Ensuring we are promoting and pushing engaging content through the sale period

Trend edits - Weekly edit with our content and marketing to discuss trend and new designs

Fashion styling - Working with our content team to product styling emails

External & own branding designs - Creating specific brand emails for external brand as part of the Kurt Geiger London group for example specific emails for brands such as:

Veja, Steve Madden, UGG, Aldo & Barbour

Emails for blogs - Working with our content team to produce insightful conversation content drivers

Video and animation - Using video and animation when possible to keep the customer engaged

Researching up-to-date and emerging technologies and developments in the design field and have implemented them when appropriate to these designs.

Experience in creating email design templates for various brands and upcoming calendar event such as sales and Black Friday events Experience in creating, retouching edited photo files, and presenting email designs to various stakeholders within the company to show performance and explore new designs.